Narrowing the Gap
The British supermarket behemoth, Asda, has unveiled a transformative rebrand, marking a significant shift in its visual and corporate identity. Traditionally perceived as a value-focused retailer, Asda’s latest rebranding initiative has propelled the brand into a new echelon of sophistication. The reimagined logo, while retaining its familiar form, now sits [...]
Eduardo Maruri ran Grey Europe. He was also a candidate for Ecuador’s presidency in 2023. [...]
As industries grapple with the relentless pace of technological change, marketing professionals are increasingly turning to GenAI to harness its transformative potential. The allure of GenAI lies in its ability to generate novel content, automate decision-making, and unearth insights from vast swathes of data, thus offering a competitive edge in [...]
Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity. However, with regulatory changes such as GDPR and iOS 14.5 updates, eCommerce brands are now facing [...]
Walker will report to DDB Worldwide president and global chief creative officer Chaka Sobhani. [...]
The Omnicom agency leads with 16 shortlist placings to Ogilvy London’s 13. [...]
By committing to a 41% increase in marketing spend for the year 2024, Zoopla is not only intensifying its national campaign efforts but also focusing on hyper-localised content to engage consumers effectively. This strategic move is designed to leverage advanced artificial intelligence (AI) capabilities, ensuring that Zoopla’s marketing initiatives are [...]
In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable data to the forefront, guiding marketers, advertisers, business owners, and agencies in the eCommerce industry on where to channel their efforts for maximum return. The [...]
Edinburgh Council’s decision to ban ads for polluting categories sparks a heated debate. [...]
In today’s fast-paced digital landscape, scaling a brand effectively requires more than just an innovative product or service. For B2B and e-commerce marketers, understanding the intricacies of growth strategies across different stages of business development is crucial. A recent analysis of 71 brands offers valuable insights into the optimal strategies for startups, [...]